Does JOKR deliver?
Founded in 2021 by a former Delivery Hero executive, JOKR operates in 14 countries with two locations in the U.S., New York and Boston.
The TL;DR
⏲️ order to door: 9 minutes
💰 delivery fee: $1.99 (waived)
💻 📱mobile only, no website ordering
📧 asked for email (and used it)
💲50% off
💝 nothing (unless you refer someone)
📝 opportunity to review
JOKR’s CEO claimed in July it’s “a next-gen Amazon” in an interview with Sifted 🤔
If a rapid grocery delivery business is closed at 11:00 a.m. on a Friday morning and can’t manage to have dynamic type for those of us using larger font sizes on iPhone, my optimism in that regard has evaporated.
Once I adjusted my accessibility settings and put on my reading glasses, I signed up with my phone number and address. Similar to Getir, the home screen rotated promotional banners with up to 20% — 25% off. New products and rapid COVID tests were at the forefront of 28 tiles. A notification shows on the order home screen if there was a delay in delivery.
Being a frugal gal by nature, Daily Deals grabbed my attention and I was delighted to see my favorite cold-brew coffee brand half off. A daily deal could bring me back if I was a regular customer. Besides Daily Deals, there was Last Chance, where I scored a $11.49 jar of coconut oil for $3.49.
Sustainability at the core seems like an odd part of their mission statement, but certainly noble. Digging a bit more into rapid grocery delivery CSR efforts, I found both JOKR and Gorillas have partnered with Too Good to Go, an app dedicated to reducing food waste. Good to know they aren’t tossing stale pastries or less-than-perfect produce.
Local options were not apparent but “Small Business” was among the category offerings.
Not all products had descriptions, some had puffery/romance copy others only had images. Most items featured multiple images featuring nutrition panel and/or ingredient list.
Attribute tags were notably absent. You’d need to pick familiar brands or inspect the label if shopping for someone with food allergies or specific dietary preferences.
For consistency, I selected snacks and cold brew coffee. My attraction to sale items added a few more things to stick in my suitcase for home use.
No recipes were shown, which is okay by me. I personally would not use a delivery app for inspiration anyway, I’d much rather go to a trusted recipe site. Plus, the current supply chain environment makes it difficult to ensure all the ingredients would even be in stock.
Prices were on par with other services. Delivery was shown as $1.99 but waived for me. Fifteen percent rider tip was automatically added, you could change it by selecting a different button. An email with order details and an offer to assist was sent immediately.
JOKR had the quickest order-to-door in a speedy 9 minutes. Packaging was a sturdy paper bag with a branded delivery sticker and address handwritten.
My order was correct. I got an email asking for basic Net Promoter Score feedback:
Follow ups by email have been consistent. First was a spend $60 get $30 offer, then a referral link for any of my friends in Boston, they get 50% off and if an order is completed I get 50% off. Emails have been regular with either referral deals (free cookies and 50% off) or notices like COVID tests were back in stock.
Overall my experience was okay, the accessibility part was a deterrent as I would need to reset my font size every time I order. JOKR at least has an email journey in place which shows interest in retention.
